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May 31, 2025I’ve always been fascinated by the way stories come to life through visuals. As a freelance content creator, I spend a lot of my time crafting videos and images for clients, and recently, I’ve been diving into some new tools that have completely changed the way I work. Let me take you through my experience with a couple of them—Google’s Veo 3 and OpenAI’s Sora—and how they’ve shaped my creative process.
It all started a few weeks ago when I got a gig to create a short promotional video for a local startup. They wanted something polished, almost cinematic, but my budget for tools and time was tight. I’d heard about Google’s Veo 3, which was unveiled at Google I/O 2025, and decided to give it a shot. The setup was surprisingly intuitive. I typed in a simple prompt—something like “a vibrant cityscape at sunset with a futuristic vibe”—and within minutes, Veo 3 spat out a video clip that felt like it belonged in a sci-fi movie trailer. The colors were rich, the transitions smooth, and it even nailed the lighting in a way that made the scene feel alive. What impressed me most was how I could tweak the output using their Flow AI editing tool. I adjusted the pacing, added a subtle zoom, and layered in a voiceover I recorded separately. The final product looked like I’d spent weeks on it, not a couple of hours.
Then there was Sora from OpenAI. I stumbled across it while browsing some creator forums, where people were raving about its ability to turn quirky ideas into short videos. I decided to experiment with something fun for my own portfolio—a surreal animation of a cat riding a skateboard through a neon-lit forest. I typed out the concept, hit generate, and Sora delivered a 30-second clip that was equal parts whimsical and polished. It wasn’t perfect—the cat’s tail flickered oddly in a few frames—but the creativity it brought to life was undeniable. I spent an afternoon refining it, adding some music I found online, and ended up with something I’m proud to show off.
Both tools have their quirks. Veo 3 feels more polished for professional-grade projects, especially when you need something sleek and marketable. Sora, on the other hand, has this playful edge that’s perfect for experimental or social media content. I’ve found myself switching between them depending on the vibe I’m going for. They’ve saved me hours of editing and let me focus on the storytelling part, which is what I love most.
Using these tools has made me rethink what’s possible as a creator. I’m not a tech wizard, and I don’t have a fancy studio, but with just a laptop and an idea, I can now produce visuals that rival what big teams used to do. It’s exciting, but it’s also a bit daunting—there’s so much potential, and I’m only scratching the surface. I’m already looking forward to my next project, maybe something with a mix of both tools to push the boundaries even further.