Yeschat.ai: A Masterclass in SEO-Driven Growth

Yeschat.ai has emerged as a powerhouse in the AI space, largely due to its exceptional SEO strategy. This article dives into how this platform achieved explosive growth, focusing on its SEO tactics that drove millions of monthly visitors.

Yeschat.ai launched its first webpage in November 2023 as a free Claude 2 wrapper, requiring no phone verification—a typical indie developer move. Fast forward to today, it’s a behemoth offering AI chat, music, image, video, over 200,000 GPTs, and an AI navigation site. Monthly traffic has soared to 5 million (likely higher, given SimilarWeb’s conservative estimates), with organic search driving over 70% of visits. Let’s unpack how they achieved this SEO dominance.

The landing page is a masterclass in balancing user experience and SEO:

• Hero Section Video: Below the hero, a video demonstrates the product’s core functionality. It’s user-friendly, reducing cognitive load by visually explaining usage, a trend among modern SaaS platforms.

• Classic SEO Elements: Sections like “What is,” “How to use,” FAQs, and testimonials provide rich content for search engine crawlers, ensuring better indexing.

• Footer Strategy: The footer is packed with links, prioritizing SEO over aesthetics. Since crawlers frequently visit the landing page, shallow links to inner pages boost their visibility and indexing speed. Most users rarely scroll to the footer, so this doesn’t compromise UX.

The tool pages are engineered for both users and search engines:

1. No Login Required: Crawlers can access these pages, making them SEO-friendly and allowing direct entry from search results.

2. Informative Content: Each tool page includes “How It Works” and tips, guiding users while providing crawlers with context for better ranking.

3. Single-Page Experience: Usage and results display on the same page, enhancing user satisfaction.

The turning point came on January 10, 2024, when OpenAI launched the GPT Store, hosting over 3 million GPTs with minimal SEO-friendly descriptions. Yeschat.ai seized this opportunity, importing nearly 200,000 high-traffic GPTs and optimizing them with dedicated pages featuring “What is,” “How to use,” and FAQs. This move captured trending keywords like “astrologer bot” and “homeworkify,” driving massive organic traffic.

The brilliance lies in their foresight: they imported a wide range of GPTs, knowing some would resonate with the broader public long after tech enthusiasts moved on. As mainstream users searched Google for these novel tools, yeschat.ai’s optimized pages ranked high, fueling growth. This highlights the GPT Store’s untapped potential for SEO-optimized product pages.

Multilingual SEO is often a low-ROI endeavor, as AI struggles to identify authentic keywords for different languages, and human proofreading is costly. Yeschat.ai circumvented this by leveraging existing GPT descriptions in smaller languages, enhancing them with SEO-friendly phrasing. This approach, built on pre-existing text, allowed AI to excel, driving traffic from diverse linguistic markets.

Yeschat.ai’s “Invite Friends” feature offers extra query quotas but seems to have limited impact, as social traffic constitutes a small fraction of their total.

To cover API costs while keeping GPTs free, yeschat.ai employs three revenue streams:

1. Subscriptions: Core products (AI chat, music, image, video) are monetized via subscriptions.

2. Ads: Ads on free GPT pages offset API costs, creating a potentially lucrative model if costs are fully covered.

3. Navigation Site: Their AI navigation site charges for submissions, adding another revenue layer.

Yeschat.ai’s SEO success stems from strategic landing page design, crawler-friendly tool pages, and opportunistic keyword targeting via GPTs. Its multilingual approach and monetization model further amplify its growth. For developers, the GPT Store remains a goldmine for creating SEO-optimized products, and yeschat.ai’s playbook offers valuable lessons in balancing user experience with search engine dominance.