Encharge.io: Marketing Automation for B2B SaaS

Encharge.io is a marketing automation platform built for B2B SaaS companies offering what they call powerful simplicity
It streamlines complex tasks like user onboarding email campaigns and lead nurturing
Founded by growth marketing expert Kalo Yankulov the product is designed with growth in its DNA

Encharge targets the sweet spot for small to mid-sized SaaS businesses
It delivers robust features without the overwhelming complexity of enterprise tools
Here are the key features:

• Flow Builder
  A drag-and-drop tool to create automated user journeys
  Think welcome email sequences for new users or reminders for expiring trials
  No coding needed just intuitive design

• Behavior Emails
  Emails triggered by specific user actions like activating a feature or going inactive
  This precision boosts engagement and conversions

• User Segmentation
  Divide users based on website activity app behavior email interactions or third-party data
  It enables highly targeted campaigns

• User Profiles
  A 360-degree view of each user tracking actions email engagement and even anonymous behaviors linked later

• Integrations
  Connects with over 48 tools like Stripe Segment and HubSpot to unify data

Primarily B2B SaaS companies from startups to established players
It also suits marketing agencies subscription businesses and content creators
G2 reviews show 96.7% of feedback comes from small businesses drawn to its ease and affordability

Encharge’s early success leaned heavily on Kalo’s expertise and strategic moves

Kalo a veteran with a prior exit (HeadReach) tested five product ideas over a year
Some were scrapped early based on landing page tests
Encharge was greenlit for its large market proven demand team passion B2B focus and self-serve sales fit
Before full development a pre-sale campaign netted $4000 from 42 users validating the concept and funding early work

Kalo turned his experience into a lead magnet eBook From an Idea to Exit
It drew hundreds of subscribers who engaged with multiple emails before the pre-sale
This “Minimum Viable Audience” approach built trust and commitment early

Encharge leveraged platforms like Product Hunt BetaList and AppSumo
The AppSumo Lifetime Deal was a blockbuster generating $990000 in a month
It ranked among AppSumo’s top five campaigns ever
But Lifetime Deal users didn’t contribute to MRR a key SaaS metric and many were “software collectors”
The team worked on five hours of sleep to manage support during the launch

Kalo used LinkedIn for interactive posts like a 60-page automation guide collecting emails manually
This grew their list from zero to 3000 with 40-70% open rates
Early unscalable tactics like these fueled initial traction

Landing Page
The website is content-rich with clear navigation for Solutions Features Integrations Pricing and Resources
Each section feels like a mini-landing page with how-to-use guides
The blog is a goldmine of practical content and the SEO strategy ranks them above giants like HubSpot for some keywords

Feature Experience
The Flow Builder is the star
Drag and drop to create email automations with templates for welcome sequences or trial reminders
Integrations like Stripe make it smooth and user-friendly

Encharge’s growth is organic driven by high-value content and a 73 Domain Rating (Ahrefs)
Blogs focus on SaaS pain points like onboarding email strategies and growth tactics
Lead magnets include eBooks templates and tools like an AI email subject line generator
They even review competitors like ActiveCampaign to capture buyers in decision-making mode

• On-page: Optimized titles descriptions and URLs

• Off-page: Guest blogs and reviews to build high-quality backlinks

• Technical: Strong UX and email domain verification (SPF DKIM DMARC) for deliverability
  Tools like Ahrefs Semrush and Yoast power their strategy

• Flywheel Model
  User success drives retention referrals and growth
  The product itself supports this with seamless onboarding

• Community
  A Facebook group and LinkedIn interactions build loyalty

• Integrations
  Connections with tools like HubSpot and Zapier lower adoption barriers

• Affiliate Program
  Up to 30% recurring commissions attract long-term partners

Encharge’s journey offers a playbook for resource-constrained teams:

• Focus on a niche like B2B SaaS

• Leverage founder expertise for marketing

• Prioritize high-value content and SEO over ads

• Validate ideas early with pre-sales

• Use platforms like AppSumo strategically but plan for long-term MRR

• Embrace unscalable tactics early like manual outreach

• Build simple yet powerful products

• Integrate with other tools to boost stickiness

Encharge shows how deep user understanding valuable content and relentless execution can compete with industry giants
If you’re curious about specific aspects or other products let me know